



				is a complete program for the small business owner, salesperson, or marketer who has responsibility for growing the customer base for a small business. It is designed for those who lack advertising agency–size budgets to promote their business.

		During this five-part course, participants will develop essential tools for growing their business on a limited budget by learning how to:
			1. Define what they do and for whom (their target market) 2. Speak about what they do to promote their business 3. Write about what they do to promote their business 4. Network to promote their business 5. Follow up successfully and close the sale
		At the completion of this five-part program, participants will have basic knowledge of how to develop a marketing plan that will chart the course of their first (or next) year in business; a multipurpose one-sheet that they can use as a leave-behind when contacting prospects or add to their website and refer customers to; a well-defined elevator speech for making contacts through networking and knowledge of how to best use networking for their purposes; a press release announcing the opening of their business or another promotional event; and a follow-up plan for meeting their customer-conversion goals.
			PROGRAM COMPONENTS Module 1: Overview of the marketing program and marketing plans Module 2: Speaking to promote your business Module 3: Writing to promote your business Module 4: Networking to promote your business Module 5: Follow-up plan to close leads obtained from these efforts






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